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My customer is someone who smokes but does not like to smell like smoke or does not like to endure outdoor conditions to smoke. They are usually going to be younger individuals especially college students or recent graduates. The people who are graduated are going to be people who work in a professional setting and do not want to smell like stale smoke. These people usually will not have kids unless they are older people buying my product for second hand smoke elimination. They are usually going to be well off because buying this type of filter will not be cheap. These are often people that have a high stress lifestyle that use smoking to relax. They a lot of time will be working a full-time job that requires them to be high energy and work even after their hours on the job are over.


I do relate to this avatar quite a bit. I used to be a smoker and I also am somebody who has really high stress levels and used smoking to relax. I also hated having to be outside in the heat to smoke and smelling terrible afterward. I do not think this is a coincidence because I thought of this product based on something that used to bother me.
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Comments

  1. UnknownOctober 29, 2017 at 4:19 PM

    I think you did a good job describing your typical customer, especially paying attention to demographics like age group, children, and income. The only suggestion I would make is instead of just describing a general group of people who are all similar and would buy your product focus more on thinking of one individual and details about him/her. This might help you come up with more details. What you have here is still good information about your customer base, so good job!

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  2. UnknownOctober 29, 2017 at 7:52 PM

    Good Job on creating your avatar and the picture it gives me a good sense of who your prototypical customer will be. Your description was very informative of the lifestyle your customer tends to live. Also, good job on explaining what you have in common with your prototypical customer. I feel you know a lot about your customers desires and needs.

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