Figuring out Buyer Behavior 2
Interview 1: This interviewee is a college smoker who lives off-campus. When asked about choosing a product he first does consider price because he is a student and does not have an abundance of extra money to spend. He says that if the product is truly superior to another he is willing to spend a little more on it, but overall, he likes to remain somewhat frugal. He says that he likes to buy whatever he can online and have it delivered to him because there is so much traffic around Gainesville. He thinks it is a waste of time to go and purchase something from the store when you can see reviews and all the details of the product online without the hassle. When he is ordering online he will use a debit or credit card because it is hard to pay cash online. He says a lot of his post-purchase evaluation is whether he is getting good use out of the product immediately. He says he wants to get as much value from the product and use is a big factor of value. Sometimes the efficiency of the p...