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Showing posts with the label Assignment 27

Reading Reflection 3

What surprised me the most was that Ray Kroc was not the person who first opened McDonalds. This may sound dumb but I did not know much about McDonalds before this because I have always hated this food but when I bought the book I figured it would be about starting the business and opening the first door and other things of that sort. It is somewhat ironic that what I admire most about Ray Kroc is also what I admire least. His decisions that involved business and also the deals he made were astounding which is very admirable. The problem is these decisions and this thriving for business success destroyed his relationships outside of business. I noticed that Kroc was very honest especially in his early entrepreneur days when he was selling cups. He knew who to target as is main customers and also knew that these people would continue to do business with him. He never attempted to take advantage of them and this was important to him. One thing I don’t understand is w...