Figuring out Buyer Behavior 1
1. My segment is college students who Smoke in any capacity whether it is tobacco or cannabis. 2. Interviews: o Interview 1: A college male who smokes cigarettes My interviewee started off by saying that he is bothered during summer by the immense heat that you feel in Gainesville, Florida. He says that sometimes when he wants a cigarette he dreads the thought of sweating profusely just to go outside and do something that he enjoys and that helps him relax. He also is aware that when he does smoke and then goes to social events or out to midtown that his friends will tell him that he smells like stale smoke. He says this is frustrating because him smelling like smoke may inhibit his ability to meet and become friends with new people. When asked about what he does to fix these problems he stated that there is no great way to fix the problem of having to be in the heat other than trying to stand in the shade. On the oth...