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Growing Your Social Capital

1.      1 st person o    The first person I contacted is John Morgan an Outside Sales Associate for Air Filters, Inc. o    This person is filling my supplier slot because as an outside sales person he sells filters and parts for filters to other companies that would be likely competitors. o    I found this person through LinkedIn and contacted him through their In-Mail feature. o    I simply asked Mr. Morgan who his top consumers were and whether his main sales were to other businesses or to the ultimate consumer. I do not know what the return expectation would be. o    I think having someone who understand sales especially in my industry is a good connection, because based on his knowledge I can know who my competitors are and how to outperform them. 2.      2 nd person o    The second person I contacted was Chris Mullins a commercial salesman who also works for Air Filt...

Idea Napkin No. 2

You: I am a very reliable person who likes to see the people around him succeed with him. I will never let anything defeat me and I will always reach my goals even if it takes me longer than I first thought it would. I think that I am a very good speaker and I am a person that hates to lose. I will always do whatever I must do to be better than the competition and to improve myself every day. I think if I did start this business it would be something that I could invest time into. I think that I could sell this product myself because my traits are good for selling. What are you offering to customers: My product is going to be the first of its kind because it will be the first to allow people to smoke without any second-hand smoke or smell. This ill solve a problem that my customers have because there are many people that see smelling like smoke negatively. It will also stop second hand smoke from being an unhealthy problem for people around these smokers. Why do they care: The...

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My customer is someone who smokes but does not like to smell like smoke or does not like to endure outdoor conditions to smoke. They are usually going to be younger individuals especially college students or recent graduates. The people who are graduated are going to be people who work in a professional setting and do not want to smell like stale smoke. These people usually will not have kids unless they are older people buying my product for second hand smoke elimination. They are usually going to be well off because buying this type of filter will not be cheap. These are often people that have a high stress lifestyle that use smoking to relax. They a lot of time will be working a full-time job that requires them to be high energy and work even after their hours on the job are over. I do relate to this avatar quite a bit. I used to be a smoker and I also am somebody who has really high stress levels and used smoking to relax. I also hated having to be outside in ...