Reading Reflection 2

My Book was The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick

1.     The general theme of this book was how to use social media effectively in a business format. This book was basically a guide composed of tips for how to be the ultimate social media guru. It covers all sorts of things from building your profile from the ground up in the best way, to how to get more followers without buying them or asking for them.
2.     This book connects with the marketing aspect of entrepreneurship. It teaches you how to build a social media platform that enhances your reach and helps to build an image for you or your business. It also helped me to realize how big of a deal social media can be in entrepreneurship. I always just looked at social media to stay connected and get news and memes but it can be a science that maximizes the success of your business.
3.     The exercise I would have is an exercise where you build the optimal social media account for the business venture that you have come up with. You would read this book and take tips from it to make a social media platform that entices people to learn more about your product and eventually purchase it.

4.     I had a general ‘aha’ moment where I realized how important social media can be to a business and how intricate the process is for creating a business page. I always thought there was not too much thought behind a business profile and that they just tweeted promotional material, but this is untrue. There is a science behind all aspect of the profile and every post they make.

Comments

  1. Ellliot LopatukhinNovember 5, 2017 at 4:40 PM

    I did my reading reflection on the same book, "The Art of Social Media" by Guy Kawasaki. I agree that this book really opened my eyes to the extent that a successful social media platform can help you succeed in the area of marketing for your business. I had a similar idea for an assignment that can be created for this class based on this book. I know you said that you thought of social media as a place for news and memes, but you will now realize the large amount of advertisements and even targeted advertisements based on your interests and hobbies that will pop up on your social media sites.

    ReplyDelete
  2. UnknownNovember 5, 2017 at 7:31 PM

    This book sounds very helpful to those trying to run a successful social media presence for their business. I've had jobs where my role was to manage the social media accounts so this book would have been useful then! Since this class is all online and already is based on blogs and technology I think creating a social media profile for our business ideas would be a very good assignment.

    ReplyDelete

Post a Comment

Popular posts from this blog

Identifying Local Opportunities

1.     Four cling to life after Saturday morning head-on crash in Madeira Beach http://infoweb.newsbank.com.lp.hscl.ufl.edu/resources/doc/nb/news/166B004D9D8F3AF0?p=WORLDNEWS In this article four people were injured in a head-on car crash. A young man driving a corvette going east on the Tom Stuart Causeway lost control and passed into the opposite lane of traffic. The car then crashed head on into another vehicle causing extensive injuries and damage. It seems as of now that alcohol, weather, and reckless driving were the causes. The problem is that drunk people still have the choice to start their car and drive while they are intoxicated. The main problem here seems to be the alcohol involved many people make bad decisions while intoxicated. The first being to enter their car, but then to also drive recklessly. This causes a problem for all people on the road driving because they are in danger. It also presents problems for insurance companies and the medical...
Read more

Your Venture's Unfair Advantage

1.      My ability to relate to anyone that I meet very quickly. o    This is valuable because it can help in situations with pitching ideas to a probable investor or meeting with prospective customers. If you can relate to those people they will connect with you. This may not be very rare but I feel like it is a pretty unique characteristic many people can communicate well but to be able to understand what people like very quickly and be able to talk about those things is somewhat rare. I think this is hard to imitate because it is a skill that has taken many years to obtain by talking to many people and getting good at reading their personalities. I do not think this is something that is substitutable. 2.      Being extremely driven and turning failures into successful lessons. o    This is valuable because many people are discouraged by failures instead of learning from them and letting it motivate them to be even bet...
Read more

Growing Your Social Capital

1.      1 st person o    The first person I contacted is John Morgan an Outside Sales Associate for Air Filters, Inc. o    This person is filling my supplier slot because as an outside sales person he sells filters and parts for filters to other companies that would be likely competitors. o    I found this person through LinkedIn and contacted him through their In-Mail feature. o    I simply asked Mr. Morgan who his top consumers were and whether his main sales were to other businesses or to the ultimate consumer. I do not know what the return expectation would be. o    I think having someone who understand sales especially in my industry is a good connection, because based on his knowledge I can know who my competitors are and how to outperform them. 2.      2 nd person o    The second person I contacted was Chris Mullins a commercial salesman who also works for Air Filt...
Read more